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Mark Ritson: We need a new Ѵhird wayҠto set marketing budgets

Zero-based budgeting hurts brand-building, while advertising-to-sales ratios are arbitrary. There’s a much better, ‘two-speed’ way to set marketing budgets.

Read the full article at: www.marketingweek.com

Consulting

* This article was originally published here Source: https://www.tampabusinessconsulting.com/2019/08/mark-ritson-we-need-new-third-way-to.html

https://tampabusinessconsulting.wordpress.com/2019/08/17/mark-ritson-we-need-a-new-third-way-to-set-marketing-budgets/

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